the modern image of a company is the impression that people have of that company as a whole.

how do you value the function of marketing in the management process?

it plays a very important part in the entire process of management.

marketing is a three-sided function.

marketing research and product development are one side and advertising and sales promotion are another.

selecting the appropriate marketing channel in the beginning is vital.

it's important to establish a clearly defined marketing policy at the beginning.

to be frank, i know very little about the marketing conditions of europe.

you'll lose the market completely if you ignore this.

we're thinking of appointing an agent for our products.

we'll ask him to do a market research.

i believe it's high time you changed your sales approach.

you won't reach all your potential customers in the present way.

your policy is paid off in our market.

sometimes the best gain is to lose.

i can put you in touch with one or two advertising agents.

they're professionals and know the business and the local conditions well.

that's because we always put quality at the top of everything.

customers won't worry so much about the price if your product is really the best.

if you change your method of selling, you'll do even better.